Rapala is a renowned Finnish angling company that specializes in the production of lures and fishing gear. Founded in 1936, the company has grown to become a global leader in the fishing industry, offering a wide selection of top-quality lures and gear for anglers of all ages. Rapala lures are designed to imitate the movements of small baitfish and are ideal for catching a variety of freshwater and saltwater species. Their fishing gear includes rods, reels, line, tackle, hooks, and more. Whether you’re a pro angler or a weekend fisherman, Rapala has the fishing gear you need to land a big catch.